A goal-driven content marketer who gets kicks (and results) in the space between brand and demand.
Writing Skills for a New Era
“Business writing” isn’t what it used to be — no one starts a letter with “Dear Sir/Madam” anymore (or even writes letters, for that matter). Advice about professional writing in the workplace, however, hasn’t caught up to the new realities of distributed working and asynchronous communication.
11 Essential Communication Skills for the Workplace
Mathematically speaking, only 50% of us can possibly be above-average communicators. And even if you're within a desirable percentile, the truth is, developing strong communication skills is a lifelong practice, and we all have room for improvement.
How to Audit for Inclusive Content - Presented by Emily Triplett Lentz
Digital marketers have a responsibility to learn to spot the biases that frequently find their way into online copy, replacing them with alternatives that lead to stronger, clearer messaging and that cultivate wider, more loyal, and enthusiastic audiences.
Is Customer Satisfaction the Wrong Goal?
Is it more important to acquire customers or to satisfy the customers you have?
Three Approaches to Getting Unstuck When You're Out of Ideas
The first step (always the hardest, right?) in solving a problem is recognizing you have one.
How to Fix Your Worst Work Habits
Habits -- whether personal, organizational, or societal -- are a subconscious loop.
7 Ways to Soften the 'No'
Most customers can name at least one “missing” feature that would improve their experience with your product, but you can’t acquiesce to every feature request without your product turning into a bloated, unusable mess.
Bootstrapped, Profitable, & Proud: Huckberry
No one was talking to the dudes in the middle. At least, that’s how Andy Forch and Richard Greiner felt about the online retail offerings geared toward men: You could find plenty of high-end designer products hardly anyone can afford, and plenty of hardcore performance gear that’ll help you summit Everest. But the options in between — the options for regular, active guys like them, who bike to work in the city and hit the trails on the weekend — were hardly anywhere to be found.
Why there’s no such thing as ‘unlimited vacation’
As much as some progressive companies love to claim “unlimited vacation” among their benefits, there’s really no such thing. If there were, employers would be paying people who never show up.
Getting Not-So-Great Feedback Sucks, But It's the Only Way to Get Ahead
The further you get in your career, the harder it is to pinpoint—and then do something about—your personal and professional shortcomings.
Why You Should Set Big Goals (Even If You Might Not Hit Them)
Some would argue that chasing “stretch goals” may do more harm than good — after all, what happens when we don’t hit them?
The feature that almost wasn’t
It took more than a year and three distinct attempts to get Google Docs in Basecamp ... and still, the damn thing almost didn’t get built. Why was it so hard?
How to Write Conclusions That Don’t Suck
Conclusions are often the most challenging part of any piece, and there’s a lot of conflicting advice about how to handle them.
How to Champion your Customers' Values
A great business doesn’t just champion its own values — it champions its customers’ values. Thinking a couple steps ahead and focusing on those solutions is what will set you apart from your competitors.
Talk Like a Human: 8 Phrases to Avoid Saying to Your Customers
Great customer support professionals know how to “read the room” and evaluate each customer within each specific situation to offer the right sort of response.