“Business writing” isn’t what it used to be — no one starts a letter with “Dear Sir/Madam” anymore (or even writes letters, for that matter). Advice about professional writing in the workplace, however, hasn’t caught up to the new realities of distributed working and asynchronous communication.
Mathematically speaking, only 50% of us can possibly be above-average communicators. And even if you're within a desirable percentile, the truth is, developing strong communication skills is a lifelong practice, and we all have room for improvement.
Digital marketers have a responsibility to learn to spot the biases that frequently find their way into online copy, replacing them with alternatives that lead to stronger, clearer messaging and that cultivate wider, more loyal, and enthusiastic audiences.
The first step (always the hardest, right?) in solving a problem is recognizing you have one.
No one was talking to the dudes in the middle. At least, that’s how Andy Forch and Richard Greiner felt about the online retail offerings geared toward men: You could find plenty of high-end designer products hardly anyone can afford, and plenty of hardcore performance gear that’ll help you summit Everest. But the options in between — the options for regular, active guys like them, who bike to work in the city and hit the trails on the weekend — were hardly anywhere to be found.
The further you get in your career, the harder it is to pinpoint—and then do something about—your personal and professional shortcomings.
Some would argue that chasing “stretch goals” may do more harm than good — after all, what happens when we don’t hit them?
Great customer support professionals know how to “read the room” and evaluate each customer within each specific situation to offer the right sort of response.